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Introduction
The AGMA Product Locator has proven to be a valuable resource for association members and other industry professionals who use the Internet to locate products and services for the entire gear manufacturing industry. This information resource uses powerful search technology that continually indexes the content of participating supplier Web sites. Users have the option of performing keyword-driven searches that mirror traditional search engines, or a category-specific search. Both methods produce the most relevant results on the Web.
The AGMA Product Locator also incorporates a desktop search mechanism, allowing visitors to download a free application that makes the directory accessible from the user’s computer desktop. In addition, the directory has implemented Request For Information (RFI) functionality, allowing visitors to contact suppliers with the click of a button. Both features are becoming increasingly popular among users of the AGMA Product Locator and are a valuable business opportunity for suppliers to advertise in the directory.
Who is searching the AGMA Product Locator?
Members of the American Gear Manufacturers Association (AGMA) are using the AGMA Product Locator on a daily basis.
But the directory isn’t limited to association members. Other engineering managers, design engineers, manufacturing engineers, gear business managers, operations and plant managers are using the directory as well. These industry professionals spend $2 billion a year on products and services your company offers.
And when these professionals are ready to buy, they turn to the AGMA Product Locator to cut through the clutter of traditional search engine results.
Why complete a listing in the AGMA Product Locator?
The AGMA Product Locator has been created specifically for serious buyers of your product or service. Purchasing a listing in the directory ensures that your company’s brand and message are delivered directly to those that matter most to your business. The AGMA is recognized as a leader in the industry. And engineering managers, design engineers, manufacturing engineers, gear business managers, operations and plant managers turn to the association as the informational source in the industry.
With traditional search results, your company’s listing becomes one in a million. But searching through the AGMA Product Locator presents relevant search results to pre-qualified, committed buyers. Completing a listing in the directory will cost your company less advertising dollars than participating in the pay-per-click campaigns of the major search engines and delivers better results.
Your complete listing in the AGMA Product Locator will feature your company logo and description, contact information and company Web site and e-mail link. The listing will be grouped into categories of your choice to enable efficient searching.
How do industry professionals find the AGMA Product Locator?
A link to the AGMA Product Locator is prominently displayed on the AGMA Web site (http://www.agma.org). The directory can also be found at http://agmaproductlocator.com.
Web Site Traffic Page views - 142,606 per month
The AGMA Product Locator will also be distributed as a CD application at the 2008 Annual Meeting, held March 8-10, 2008 in Las Vegas, and at the IFPE 2008, held March 11-15, 2008 in Las Vegas. AGMA will also distribute the CD in an upcoming issue of AGMA Business Journal, the association’s quarterly publication that goes out to all AGMA members. In addition, an aggressive ad campaign will run in each issue of the magazine, beginning with the first quarter 2008 issue. The AGMA Product Locator is promoted in each issue of AGMA’s e-newsletter, which is distributed 23 times a year to a subscriber base of 2,200.
Pricing and Placement Opportunities
The following rates reflect an annual pricing structure. Your company’s listing appears in the AGMA Product Locator year-round.
| $395 |
Completed Web-Enabled Listing |
A completed web-enabled listing includes your full-color company logo, a corporate description, links to your Web site and e-mail address, and placement in up to 10 predefined headings. Get the visibility in the marketplace that you need! |
| $150 |
Priority Placement |
This additional fee allows your company to have your completed listing appear on the first page within a single heading of your choosing. |
| $1500 |
1st Place Premium Placement |
This additional fee allows your completed listing to appear as the top position within a single heading of your choosing. |
| $1350 |
2nd Place Premium Placement |
This additional fee allows your completed listing to appear as the second position within a single heading of your choosing. |
| $1150 |
3rd Place Premium Placement |
This additional fee allows your completed listing to appear as the third position within a single heading of your choosing. |
| $350 |
Video-enhanced Listing |
Add video to your Enhanced Listing – bring your products and services to life with video or post commercials! Want to add more than one video – just $250 for additional videos posted to your listing. |
| $5000 |
Banner Ad Placement |
Banners are located at the top of the page, between the search bar and pre-defined search categories and between the search bar and results. A limited number of banners are available on the guide. |
Specifications
Logo guidelines: Your company's logo will appear as part of the completed listing. Logos will be published at 338 pixels x 168 pixels. For best quality, logos should be submitted as JPEGs in RGB format. File size should not exceed 15k.
Video guidelines: Your video(s) will launch from a video icon placed on your Enhanced Listing. Videos should be less than 10 minutes and can be submitted in the following formats: .avi (Audio Video Interleave), .mov (Apple QuickTime Movie). mp4 (MPEG-4 Video File) .mpg (MPEG Video File), .qt (Apple QuickTime Movie), .rm (Real Media File), .swf (Macromedia Flash Movie), .wmv (Windows Media Video File). Video dimensions should be 400 pixels by 300 pixels.
Banner ads: Whether you use our no-cost creative services department or create your own banner ad, a consultation phone call will be conducted. The preferred format for all banner ad submissions is JPEG or GIF with a file size not exceeding 25k.
Banner ads must be 468 pixels x 60 pixels. For more information about graphic specifications, please contact your sales representative.
About AGMA
For more than 80 years, AGMA has set the standards for the gear industry and AGMA members are recognized as experts around the world. Since its founding by nine U.S. gear companies in 1916, AGMA has grown, prospered and redefined its role. Today, the Association is a global organization representing approximately 400 companies worldwide. It has diversified and broadened its services to include both technical standards and business management practices for America and the world. The median gear manufacturer is AGMA has annual sales of more than $18 million – industry is growing -- the “gear industry” ships about $2 billion in products each year, not including the automotive industry.
Contact
For additional information, call (972) 402-7000, or e-mail us at agma@multiview.com.
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